Objective

•  Integrate newly-affiliated offices into corporate network

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Target

•  New office acquisitions (multi-branch systems)

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Solution

•  Develop marketing integration program to re-brand newly acquired offices

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Program Overview

•  Develop marketing plan unique to each acquisition

•  Manage announcement of ad design and media placement

•  Manage press relations (press release, articles, events, press conference)

•  Introduce new marketing materials and standards, award programs, signage, nationally

supported community involvement opportunities, national advertising programs and other

resources

•  Create new office announcement kit

•  Develop "Transition Guide", which becomes national program guide for future acquisitions

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Results

•  Completely integrated acquired offices and agents, leveraged new brand strength to re- 

position newly-affiliated entities into superior market position